Many entrepreneurs consider the Business Model Canvas as the key tool in developing their business model, but there are intersections with Design Thinking and business models. These are particularly useful in understanding customer needs and preferences at the earliest stages of product concept. Using observation and interviews to create greater empathy for the customer, the startup can learn the emotional drivers that lead to richer customer relationships and more resonant product development.

Speakers:

Bill Bellows
Executive in Residence @ American University