What You Need to Know About Digital Transformation |
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The business world is going digital, don't get left behind.
The world is going digital. And businesses must go all-in on digital to compete and win with customers over the coming decade. Unfortunately, many companies are struggling with their digital transformation strategies and execution. Eighty-seven per cent of senior business leaders say that digitalization is a company priority, but only 40% believe they’ve succeeded, a Gartner survey finds. Perhaps the problem starts with not understanding what “going digital” means, the benefits of digitalization and the steps to get there. With that in mind, we invite you to join Smith Business Insight and Queen’s Executive Education for a free 60-minute webinar that will help you make sense of “going digital”. This session will be led by digital transformation experts at Smith School of Business—professors Kathryn Brohman and Elspeth Murray—and Tolu Arogunmati, product manager at Sportsnet Mobile Apps. You’ll learn answers to key questions, including: • What does “going digital” really look like? (Hint: Most businesses are not fully digital yet.) • What are the most common competency gaps and barriers that companies face in this process? • Are there different ways to structure the organization to go digital? And what do they look like? • What role do different departments of a business have in the path to digitalization? This webinar will be of special interest to leaders across all industries and those working to leverage digital technology to transform their existing business processes. |