Meet the man behind Atomic skis and bindings, Herbi Buchsteiner, his dog Bruno and the Kern family as they explain what all-round ski touring in the Eastern Alps means to them.

Check out our new ski touring collections: atomic.com/ski-touring

From dawn laps of your local hill to deep backcountry missions, ski touring means many things to many people. In our latest 3-part video series, we meet five of our athletes, product managers and ambassadors to discover what ski touring means to them.

The hypnotic power of the mountains shapes who we are as people. Their ethos of strength, serenity and independence awakens our senses to receive a special, natural balance in our lives.

Subscribe: http://bit.ly/3i6eSus
Facebook: https://www.facebook.com/ATOMICSKIING

Instagram: http://instagram.com/atomicski
Twitter: https://twitter.com/atomic

Atomic: https://www.atomic.com

ATOMIC WAS BORN IN THE AUSTRIAN ALPS.
MORE THAN 60 YEARS ON WE’RE STILL HERE.

Since 1955, the equipment we’ve made in Altenmarkt has taken skiers to the top of every ski podium, further in the backcountry, smoother down the piste, higher in the half pipe and longer on the cross-country track.

The secret to our success? The know-how and passion of our employees and athletes. Skiing’s in our blood. It doesn’t just shape how we design and deliver our products. It inspires and defines us.

It always has and always will.
#weareskiing #skitouring #atomicskis