Why are entertainers in Kenya going broke while the showbiz industry is growing in revenues year on year? There are few who have demonstrated excellence in the creative economy locally and globally, how can we learn from them and make money? Andrew Alovi is a seasoned professional with over 13 years of experience across Africa in marketing, arts and entertainment. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx