Will your brand pass this test? Do you have clarity on who you are, what you stand for? Fan favorite, Fabian Geyrhalter discusses brand strategy.

Fabian Geyrhalter is a brand strategist and creative director, who was born in Vienna, Austria and has been living in Los Angeles for over half his life. He believes that any venture can turn into an admired brand if done so in an intrinsic, holistic and methodological manner.
Fabian Geyrhalter is also a sought after speaker, who enjoys traveling the world to hold keynotes and group workshops where he shares his actionable brand advice in an engaging, direct, yet charming way.

2:30 - What are key branding lessons everyone needs to learn?
4:50 - Take a screenshot of your website. Remove the logo. Are you still able to recognize your brand?
11:00 - judging your websites
16:10 - What does soul mean to fabian?
23:00 - Fabian Critiques his own brand
26:00 - is pentagram a house of brands or a branded house?
33:00 - higher priced kirkland or charmin?
36:00 - Do you lose your brand identity if you sell out?*
38:30 - Sourcing out to make the best products*
40:00 - Your brand story should never focus on your actual product but, instead, on the overall experience it provides *
48:00 - how chris and fabian meet david c baker
54:00 - What did david baker say for fabian to pay him $10k for consulting.
57:00 - What differences does fabian see between the US and Europe
1:02:00 - cold open** (how to change something)
1:05:00 - Chris’ why (alex)**

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