When reviewing your campaigns in #googleads keep an eye out for this icon. If you see it, this means your campaign is a Search campaign that also has 'Display Features' (basically Google can 'backfill' your budget with display ads). This is not good, because Search and Display advertising are very different and need a specific approach. Google pushes you towards enabling this by default as it means you'll see more impressions and clicks at a lower cost per click (thinking your ads are doing better than they actually are in terms of search performance) and you'll hopefully - from Google's perspective - spend more money.

Go into the Campaign settings and find 'Networks' and disable the Display checkbox to turn this off.

Reposted from my Tik Tok.

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