David talks about an innovative program format for Shamba Shape Up that has changed the way agricultural information is accessed by large audiences across the East Africa region. Watch him talk about how this has changed farmers' lives.

David Campbell has steered Mediae to become the region’s leader in researching and producing media productions that are highly effective at impacting on people’s knowledge, attitudes and practices, including Tembea na Majira, Makutano Junction, Shamba Shape Up, Pilika Pilika, KnowZone and many others. His innovative program format for Shamba Shape Up has changed the way agricultural information can be accessed by large audiences across the East Africa region. Watch him talk about how this has changed farmers' lives.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx