Why does the medical community resist adoption of new, safe, and effective technologies?

Stephen Robins, MD, discusses the crucial role of communication in overcoming resistance to change. Through his experience in implementing new standards of care for anesthesiologists, Stephen provides insights that can be applied by leaders of all disciplines seeking to effect positive change.

Stephen Robins, MD, was born in South Africa and completed his medical training in London. After eight years specializing in both Internal and Family Medicine, he shifted gears to integrate his professional and avocational experiences into what he termed “medical communications” – employing high quality media to better communicate solid science and good medicine – while earning a living directing clinical research programs in the international pharmaceutical and medical device industries.

He later co-founded a healthcare communications consultancy specializing in “accelerating the adoption of new technologies that enhance the delivery of healthcare”.

Stephen has chaired several national and international multidisciplinary task forces that helped pioneer the standard of care movement that has come to dominate modern healthcare delivery.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx