On February 17th, 2022 in our LAA Cappuccino Talk we had an amazing guest speaker, Roberto Enériz. He is an Agile coach and Innovation Ambassador at Airbus Defence and Space in Madrid.

Roberto shared many insights, lessons learned and reflections about how Design Thinking is been applied in Airbus and how it is impacting the way employees work, enabling them to develop more innovative solutions.

Design thinking is a methodology that applies different methods, techniques, and tools to empathize with end-users to convert their needs and desires into valuable solutions that are viable for the business, environment, and society. It's a methodology that focuses on solving challenges by creating learning cycles in which teams, after having a clear understanding of the problem, ideate, prototype and iterate to design the most viable successful solutions.

Airbus is promoting creativity and innovation as a company value. Design thinking is more than a methodology, it is also a mindset and way of working. Teams all around Airbus start talking about empathy maps, personas, user stories, customer pains or low-cost prototypes.

#Design Thinking #Innovation #LAA #Airbus #UserCentric