Start your branding process with moodboards and strategy! Join Alex Lazaris as he breaks down the essential steps you need to build a brand.

Join your host Alex Lazaris each morning at 11:30am PT for a special bootcamp on branding!

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

Join us LIVE on Behance: https://www.behance.net/live/adobelive

00:00 Start
00:20 Todays plan & intro of Alex
01:10 Branding Strategy overview
02:10 Project Phases
03:30 Brand Discovery
04:20 Brand Audit
05:10 Brand Research
06:30 Exploration of Alex’s gathered inspiration/research
11:15 The goal of Brand Strategy
12:00 Brand Platform
12:45 Core Essence
13:05 Brand Pillars and the importance of each
16:55 Branding word chart
17:50 Outlining Mission, Purpose and Design Systems
22:40 Moodboards and the week’s plan

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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Brand Strategy 101 | Branding Bootcamp | Adobe Creative Cloud
https://www.youtube.com/watch?v=hHUZTcs6PZw