How MT Rainey persuaded Steve Jobs to run the 1984 Apple Macintosh Super Bowl TV commercial |
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Advertising planning ‘rockstar’ MT Rainey talks about her role in launching the first Apple Macintosh in 1984 and establishing the SuperBowl as the biggest event in the world for TV commercials. This is part of a series made by the School of Communication Arts and published by The Drum.
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