This talk was given at a local TEDx event, produced independently of the TED Conferences. A story about how the hunt for more can never be fulfilled, yet less is achievable and ultimately more rewarding.

Kim Coupounas is a values-centered leader and entrepreneur who’s a firm believer in the power of corporations to do good in the world. She can’t wait to share her passion for tree-hugging and saving the world at TEDx Boulder! Kim serves as Director of B Lab Colorado where she’s leading a collaborative effort to make the state of Colorado the leader in responsible business practice. Prior to B Lab, she co-founded outdoor apparel and equipment manufacturer GoLite. She served as GoLite’s CEO until 2008 and as its Chief Sustainability Officer until 2014. Kim is also past Chairman of the Board of the Outdoor Industry Association (OIA), the trade association representing the $646 billion active outdoor recreation industry. She earned an A.B. with honors from Princeton and a joint M.B.A./M.P.A. from Harvard. Among her deep passions are fixing broken systems, spending time with her family, trail running, hiking, singing, doing yoga and martial arts, drinking great wine, and climbing mountains.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)