Towards Human Behavior Modeling from Mobile Data - Nuria Oliver, Vodafone |
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Conference Website: https://saiconference.com/IntelliSys
We live in a world of data, of big data, a big part of which has been generated by humans through their interactions with both the physical and digital world. A key element in the exponential growth of human behavioral data is the mobile phone. There are more mobile phones in the world as humans. The mobile phone is the piece of technology with the highest levels of adoption in human history. We carry them with us all through the day (and night, in many cases), leaving digital traces of our physical interactions. Mobile phones have become sensors of human activity in the large scale and also the most personal devices. In my talk, I will present a few of the projects that I have carried out in the area of modeling humans from a variety of mobile human behavioral data both at an individual level and collectively. Some of the projects include inferring personality, financial responsibility, boredom, taste to provide recommendations or crime, all from mobile phone data. I will conclude by highlighting opportunities and challenges associated with building data-driven models of human behavior. |