♫musicjinni

The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

video thumbnail
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR's afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

How to Get Your Brain to Focus | Chris Bailey | TEDxManchester

How Five Simple Words Can Get You What You Want | Janine Driver | TEDxHardingU

The 100 Percent Rule That Will Change Your Life | Benjamin Hardy | TEDxKlagenfurt

How to Deal with Difficult People | Jay Johnson | TEDxLivoniaCCLibrary

Speak like a leader | Simon Lancaster | TEDxVerona

The magical science of storytelling | David JP Phillips | TEDxStockholm

How to learn any language in six months | Chris Lonsdale | TEDxLingnanUniversity

Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

The skill of self confidence | Dr. Ivan Joseph | TEDxRyersonU

The art of innovation | Guy Kawasaki | TEDxBerkeley

How to be socially magnetic | Ben Chai | TEDxSurreyUniversity

How To Eliminate Self Doubt Forever & The Power of Your Unconscious Mind | Peter Sage | TEDxPatras

How to motivate yourself to change your behavior | Tali Sharot | TEDxCambridge

Want to sound like a leader? Start by saying your name right | Laura Sicola | TEDxPenn

Why you feel what you feel | Alan Watkins | TEDxOxford

Stop Managing, Start Leading | Hamza Khan | TEDxRyersonU

How to achieve anything in life by learning how to sell. | Rana Kordahi | TEDxCQU

Self Worth Theory: The Key to Understanding & Overcoming Procrastination | Nic Voge | TEDxPrincetonU

How I went from zero to 28 year old property millionaire | Dan Buchan | TEDxUniversityofYork

After watching this, your brain will not be the same | Lara Boyd | TEDxVancouver

Disclaimer DMCA