#TheMusicPodcast #Kumartaurani #TipsIndustriesLtd #NewEpisode #MusicLabel #Bollywood #Podcast

The latest episode of THE MUSIC PODCAST features Tarsame Mittal in conversation with Kumar Taurani, the Chairman and Managing Director of Tips Industries Ltd., one of India's prominent music labels. In this episode, Mr. Taurani provides valuable insights into the Indian music industry from the perspective of a music label, offering a comprehensive view of the industry's workings and challenges. Tune in to gain a deeper understanding of the music business through this informative and perceptive discussion.

Mr. Taurani & Tips Industries’ socials:
- IG - https://www.instagram.com/kumartaurani?igsh=MWE5ZnVjd3Axc2JpYQ==
- FB - https://www.facebook.com/kumartaurani?mibextid=ZbWKwL
- X - https://x.com/kumartaurani?t=PP7UQMOaQsM4EfwQeEvF0Q&s=09
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- YT - https://youtube.com/@tipsofficial?si=0_Ja196nM_wuP9NE
- IG - https://www.instagram.com/tips?igsh=MWNkZnFua2UzNWRzbg==
- FB - https://www.facebook.com/TipsMusic?mibextid=ZbWKwL

Listen to this episode with Mr. Taurani on all leading audio streaming channels!

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EPISODE DESCRIPTION:
In this episode of The Music Podcast, featuring Mr. Kumar Taurani, the Chairman and Managing Director of Tips Industries Ltd., a prominent music record label and film production company, we explore the Indian music and Bollywood film music industry. Mr. Taurani shares insights into his journey with Tips Industries Ltd., which he co-founded with his brother Mr. Ramesh Taurani in 1975, discussing the company's evolution from film music to distribution and other services. He reminisces about collaborations with industry stalwarts, deals with brands like Warner and Reliance among others, successes with blockbuster films, and experiences with renowned artists like Atif Aslam for the film ‘Race’. He even boasts the fact that celebrated artists like Alka Yagnik and Kumar Sanu have contributed to the success of the company by being at the top of the prominent categories like the YouTube music charts since its inception. Mr. Taurani also addresses the company's challenges and resilience, encouraging independent artists to create quality music. This episode offers a captivating narrative of Tips Industries' journey, highlighting its triumphs, challenges, and commitment to producing outstanding music content.

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EPISODE CHAPTERS:
00:00 - Glimpses
02:07 - Introduction
04:01 - His Journey
14:29 - Music Distribution in the 80s
17:53 - Making Film Music x Partnerships
25:23 - Story behind the film 'Kya Kehna'
28:22 - The back-to-back hit phase x IPO
29:48 - Dawn of MP3 technology x FM Radio
32:10 - Caller Ring Back Tone (CRBT) by Airtel
34:28 - Physical to Digital Business transition
37:41 - Second thoughts about the music label?
44:51 - Signing Atif Aslam, Arijit Singh and other artists
50:21 - Learnings
52:09 - A few regrets
54:24 - Marketing techniques
57:05 - People who played a key role
58:11 - Mr. Taurani's Playlist
01:00:06 - The tricks of the trade
01:02:11 - Tips Artist Management
01:08:08 - Using music to make covers
01:09:36 - Music Label's Response
01:16:39 - Do's & Dont's for the Artists
01:19:23 - More about music production
01:21:11 - Tips' upcoming projects
01:22:53 - Bifurcation of the revenue
01:26:46 - Offloading Tips shares
01:27:42 - What is '31D'?
01:34:39 - Deal with Sony Music Publishing
01:36:50 - Thoughts on AI
01:37:53 - Recapturing music from the 90s
01:38:55 - 'Rights' Explained
01:41:24 - Mr. Taurani's Advice to the Industry
01:47:33 - Handling Rejections x Staying Motivated
01:51:19 - #AskTheGuest
01:58:36 - Change in the Industry
02:01:08 - Thank You!

#therealmusicpodcast #Thatsreal #TMP
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Stay tuned for the next episode of 'The Music Podcast'! 🎧 We've got another exciting conversation lined up for you! Don't miss it!
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Host - Tarsame Mittal
Guest – Mr. Kumar Taurani
Sr. VP – Creative at Tips Industries Ltd. – Kavita Lakhani

Audio Credits:
Dialogue Editor, Mix and Master by Farhan Shaikh at Chordfather Productions
Audio Post Production Studio - Chordfather Productions

Producer - Vinita Sabberwal
Business Head - Dimple Mehta

THE CREW –
CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain
Head of Production – Sahil Choubey
Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajput
Subtitling - Zibanka Media Services Pvt. Ltd.
Researcher - Aastha Gupta

SHOOT TEAM –
D.O.P – Deepak Rai
Sound – Akhilesh Singh
Make Up - Mohsin Ali
Lights - Famous Lights
Camera: Video Plus
Camera Attendants: Ujjwal Loy, Moolchand Yadav
Lightman: Mithun Sarkar
BTS: Ramesh Yadav

#themusicpodcast #tmp