Katie Day and Jason Cassity join Byron Lazine and The Broke Agent to get real on what it takes to build a stand-out content strategy for the holidays—breaking down what agents should be posting on all the major platforms for the next 60 to 90 days.

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Learn about the Marketing Matters Conference: https://www.marketingmattersconference.com/

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Connect with The Broke Agent
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Connect with Katie: https://www.instagram.com/movemetotx/

Connect with Jason: https://www.instagram.com/jason_cassity/

Timestamps:

00:00–03:52 Intro
03:52 Getting started: Content for the next 90 days
05:40 Instagram strategy and batching content
11:36 Using DMs to connect with followers
16:58 Christophe Choo and being apolitical
24:51 The number one platform agents should be growing
27:25 Facebook strategy for the holidays
33:54 Facebook Groups (These mom’s groups are where shit happens)
38:35 TikTok strategy
50:44 What Gary Vaynerchuk is doing right now
52:39 YouTube strategy
57:35 Q&A

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