Born out of the playgrounds of New York City, the "And 1
Mixtape Tour" took streetball to the masses, challenging
convention and picking up a team of basketball misfits along
the way. "The Rise and Fall of AND1" traces the journey of how
three young friends with a dream of bringing greater acclaim
to the game they loved, connected with the underground
artform of streetball, and ended up flipping the billion-dollar
basketball industry on its head. AND1 co-founders along with
streetball legends The Professor, Hot Sauce, Skip 2 My Lou,
The Main Event, Shane the Dribbling Machine and more reflect
on their experience and the brand's journey.