Connected TV (CTV) viewership, engagement, and advertising have been steadily rising in recent years and in the U.S. alone, CTV ad spend has increased by 60% YoY.

In this video, Brenda Chen from AppsFlyer, Gregory Pang from Mistplay, and Leslie Lacayo from Step breakdown the cross-platform opportunity for mobile apps – including why it matters, how cross-platform measurement has advanced, and key use cases to propel your growth.