This talk was given at a local TEDx event, produced independently of the TED Conferences. Greg Ippolito argues that in advertising, as in life, much of what we take for granted actually has little basis in reality. To unlock many of the world’s mysteries and truths, we may need to rely as much on art as we do on science.

Greg Ippolito is the founder and creative director at IMA. He is an innovator in branding and digital engagement, and has written seminal work on the philosophy of “Momentum Marketing.” Greg has developed award-winning campaigns for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics, and the University of Pennsylvania. He speaks at various industry events about branding and digital marketing, and is a contributor to AdWeek magazine and Marketing Daily. Perhaps most importantly, Greg has a long and true history of transforming prospects into customers, customers into loyal customers, and loyal customers into brand advocates.

http://www.ima314.com

TEDxPhoenixville, the first TEDx event in the Philadelphia region, celebrates the creative, innovative and inspiring work happening right here and all around the world. Our objective is to present thought-provoking ideas via an annual day-long event featuring compelling speakers and performers. Our theme for 2014 was Sex, Drugs and Rock and Roll – It’s not what you think!

http://www.TEDxPhoenixville.com

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Video produced by Bob Sweeney (rlsvideo.com). Camera Operators: Bob Sweeney and Joel Rickenbach

Greg Ippolito is the founder and creative director at IMA. He is an innovator in branding and digital engagement, and has written seminal work on the philosophy of “Momentum Marketing.” Greg has developed award-winning campaigns for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics, and the University of Pennsylvania. He speaks at various industry events about branding and digital marketing, and is a contributor to AdWeek magazine and Marketing Daily. Perhaps most importantly, Greg has a long and true history of transforming prospects into customers, customers into loyal customers, and loyal customers into brand advocates.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)