TaylorMade P790 Iron 2023 Launch with Alan Fletcher and Taylormade's Lee Martindale

@AFGOLFSTORE

www.afgolfstore.co.uk

The new TaylorMade P790 iron has been released and is an upgrade on the 2021 model in a lot of ways.
The P Series range is one the most successful TaylorMade product range and after the P770 was upgraded last year they have taken one of their most popular irons the P790 and given the a solid facelift.
This year it comes with a Dynamic Gold 105 and 95 Stiff and Regular shaft as standard in steel and the Mitsubishi Chemical MMT in graphite. They have stuck the with Taylormade Z grip as a standard option.
FEATURE BENEFIT
FLTD CG™ FLTD CG strategically positions the centre of gravity lowest in the long irons and progressively shifts higher throughout the set. Precise mass distribution enhances launch and playability in long irons while providing improved control for scoring clubs.
INDIVIDUAL MASS OPTIMIZATION The 2023 P•790 irons feature advanced thick-thin back wall construction, strategically redistributing mass to enhance performance. Each iron is uniquely designed using proprietary AI mass optimization, placing every gram strategically to achieve specific performance goals.
INTELLIGENT SWEET SPOT Combining the responsive face and new internal shaping yields a new P•790™ designed to have a larger sweet spot, a remarkable advance from the early generations of P•790. This new sweet spot intelligently captures more shots while ensuring consistent ball speeds and accuracy.
OPTIMAL LAUNCH & FORGIVENESS The new generation of P·790 is engineered to deliver optimal launch, increased forgiveness and enhanced consistency. The new internal weighting structure combines with proven technologies such as the forged L-Face, Speed Pocket™ and up to 38g of tungsten.
FAST PREMIUM FEEL The forged hollow body is the ideal construction designed for performance with premium feel. The all new internal sound stabilization bar combined with ultra light SpeedFoam Air™ delivers an even better forged iron feel in 2023
The beauty of Taylormade launching a new iron is we add it straight into our build centre which allows us to build our custom orders with and awful lot of options. We can add different shaft options along with ways to personalise the club whether that be a bespoke grip or different colour ferrule.