Mark Batey is a highly published researcher in creativity. In his talk, Mark defines the subtle difference between creativity and innovation. He then proceeds to break down the 5 key principles which underlie these 2 phenomena. These principles have been applied and have changed the lives of thousands of children, students and executives. At the end of this talk, the viewer should have a clearer idea how to implement the principles in order to explore new ideas and innovations. Leadership, Creativity and Innovation Specialist at Alliance Manchester Business School.

Dr Mark Batey is a highly published researcher in creativity, but with executive education and consulting experience across industries and geography.

Mark is the Academic Lead for the Manchester Leadership Programme, the University of Manchester’s premier leadership training programme and Academic Director of the Manchester Leadership Development Programme, Leadership Essentials Programme and Creativity & Innovation Essential Programme.

Mark is widely published on the subject of creativity and is the Associate Editor of the International Journal of Creativity and Problem Solving and an editorial board member for the APA Journal Psychology of Aesthetics, Creativity and the Arts. He is one of the most published researchers in creativity of recent years. His latest study, the #Creativity & Innovation in the GCC Research Programme (http://www.mbs-worldwide.ae/research/) seeks to understand the drivers and barriers to creativity and innovation in the unique context of the Gulf. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx