Ms. Neha Kabra believes that 'Fashion is a form of expression and a huge part of our culture.'
As the founder of conscious fashion brand MAATI, she magnifies the present perspectives in the fashion industry, adopting marketing strategies at the cost of people and the planet. The term conscious fashion involves the usage of natural fabrics, ensuring minimal harm and sustainability to the surroundings. She highlights the numerous ways in which fast fashion acts as a slow process in depleting the essence of nature. She shares the contribution see now, buy now culture makes to natural hazards like mass landfills caused by mass production, carbon emissions. She highlights the environment faced by labourers in ready-made garment industries. She narrated the need to promote conscious consumerism and sustainable fashion or 'common sense fashion' involving the use of natural fabrics like organic cotton in the light of saving the planet.
The founder of a conscious, environment-friendly ethnic
fashion label named MAATI, Ms. Neha Kabra, is an
exceptional fashion designer. Taking inspiration from
handicrafts, art and culture spread vibrantly across India, her
label holds a picture of nature's essence. She has also been
featured in renowned magazines like ELLE for her unique
approach to promoting sustainability and conscious
consumerism through fashion. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx