Peter Verbiest is Group Strategic Director at Boondoggle, a communication group located in Leuven and Amsterdam.
Boondoggle has a strong reputation for innovative campaigning and ground breaking communication solutions. Boondoggle is now working for the Belgian Football Federation and, through its partnership with Bonka Circus, for Vincent Kompany. Before his career at Boondoggle started, he was Managing Director at TBWA and Board Account Director at BBDO in Belgium, In between, he worked at the New Business Department of TBWA Chiat Day LA, for Apple and Taco Bell. He won 9 Effies (effectiveness awards) in his career. He is living together with the soul singer Alexia Waku and together, they have 7 children.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)