Welcome to the exciting world of Business Design and Design Thinking. As business problems have become more complex, the analytical approach of the past is not enough. To thrive in a world of rapid change, business people have to out-imagine the competition, by learning how to think — and act — more like designers.

The Rotman School has become a world leader in promoting the principles and practices of design thinking. On March 2 and 3, 2013, the School hosted the Rotman Design Challenge, which brought together teams from Rotman and schools around the world (MIT Sloan, the Institute of Design in Chicago). Participants competed to provide design solutions to a business challenge presented by Target, the American retail chain.

Rotman is one of the world's leading business schools and offers the #1 MBA in Canada, according to the Financial Times. Located in downtown Toronto, and part of the University of Toronto, Rotman (http://www.rotman.utoronto.ca) is the perfect place to study business, leadership and innovation.

Learn more about Business Design at Rotman: http://www.rotman.utoronto.ca/Connect/RotmanAdvantage/CreativeMethodology.aspx
Learn more about the Rotman Design Challenge: http://www.rotmandesignchallenge.com/

00:00:12 Christine Wheatley introduces the Rotman Design Challenge
00:00:29 Daniel Duty, VP of marketing at Target, discusses why Target partnered with the Rotman School
00:00:45 Terri Block, Rotman student, is excited to work on the Target challenge
00:00:58 Christine discusses the weekend program
00:01:08 David Tifton of the California College of the Arts says what he liked about the competition
00:01:22 Introducing participants from the Institute of Design, MIT Sloan, UT Austin, OCAD U and the Darden School of Business
00:01:37 Christine discusses the second day of the challenge
00:01:55 A testimonial from Heather Fraser of Rotman and Designworks
00:02:13 Tom Lowden, an MBA student at Rotman, talks about his team's success
00:02:25 Stephanie Smith from IT Institute of Design in Chicago shares her experiences
00:02:34 Christine names the winning teams and invites you to participate next year