Apple has been talking about privacy a lot lately. Releasing a YouTube video on the topic, using it as a selling point in the most recent Apple Event, and even putting up billboards about privacy on iPhone. This is in contrast to companies like Google, Facebook, and Amazon, who rarely bring attention to their privacy policies. The basis of Apple’s position on privacy, is that they’re trying to do right by their customers. Not necessarily out of the good of their own hearts, but because that’s how they increase the lifetime value of every user and make as much revenue as possible, which comes from hardware sales. And one of Apple’s strongest selling points is privacy. So they talk about it a lot in order to distinguish themselves from the competition like Google, who is known for collecting and selling as much of their user’s data as possible.

Music: Bensound - Piano Moment