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Most men believe that if they buy a woman gifts, take her out for dinner, and show her love and affection, they will, according to logic, receive the same amount of love and affection in return.The attractive man, however, understands that his investment in a woman is nowhere near as important as her investment in him. If we consider all the various forms of investment that exist within a relationship, the main forms of investment are: (1) emotional: investing one’s emotions and feelings into someone; (2) time: spent thinking about someone, or time spent with them; (3) physical: sharing physical intimacy with another person; and (4) financial: buying gifts or spending money on someone. All of these forms of investment lead to higher levels of commitment and attraction on the part of the investor.

The man who invests all his time, money, effort, and emotions into one woman values that woman a lot more than the man who makes no investment whatsoever. If you invest in someone, you are much more likely to value that person.114 Whether your investment is good or bad is beside the point, the feeling of value remains, making it increasingly difficult with each additional level of investment to withdraw your emotions and walk away if the investment turns out to be bad. This is the danger of the sunk cost fallacy, which states that the more you invest in someone or something, the harder it becomes to walk away, even if that investment turns out to be a bad decision. It’s for this reason alone that people find it so hard to exit a relationship, even when the relationship becomes toxic. The idea of leaving someone when so much has already been invested is often too much to bear. Understanding how investment works in relationships will not only protect you from future loss it will also help you build greater levels of attraction.

In pure Machiavellian style, the man who’s selfish encourages women to invest in him for he understands one simple truth: the more a woman invests in him, the more committed she’ll be. If your goal is to ensnare a woman, you must be selfish, you must be ruthless, and you must be willing to take more than you give. Some dark research into attraction shows that women who invest in men by taking risks (as in having unprotected sex) are more likely to value the relationship than if they had taken no risks at all.The charming yet ever selfish rogue builds attraction by getting women to invest in him. He knows only too well that every additional act of devotion and investment brings the woman further under his spell.

Read the full article: https://www.developattraction.com/girlfriend-not-attracted/

If you want to maintain attraction with a woman, right from the moment you first meet her all the way through to a long-term relationship, then I highly recommend you get a copy of my book Atomic Attraction.

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Chris Canwell