This talk is about the importance of negotiation in our life and how we can become effective negotiators. The speaker specifically highlighted three of the major fundamental principles from negotiation research and explained how proper execution of these principles could help an individual be effective in negotiation. Dr. Sharma is currently an Assistant Professor in the Department of Management, Marketing, and Operations at UIS. He joined UIS in 2015, immediately upon graduating with a Ph.D. in Business Administration from Washington University in St. Louis and Masters from the London School of Economics and Political Sciences. Dr. Sharma’s research interests include negotiation, personality and individual differences, power and status, and emotions in the workplace. He teaches courses on organizational behavior, Leadership in Organizations, Negotiation, and HR courses on the topics such as Performance Management, Selection, and Assessment to UIS students. His research papers on the role of personality and intelligence in negotiation received the 2015 outstanding article award from the International Association of Conflict Management. Most recently, Dr. Sharma was awarded the "University Scholar Award" for AY 2020-21 by the U of I System. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx