How does a joke truly work? How Aristotle's 'art of rhetoric' applies to stand-up comedy, writing and communication. Simeon is a writer, communications trainer and experienced broadcaster. He’s presented national television and radio for over 20 years, from his Children’s BBC days in the 90s to hosting the All England BBC local radio evening show in 2018. He writes for Have I Got News For You and won the London Book Festival grand prize for his comedy travel memoir, The Long and Whining Road. He lives near Banbury and loves an escapade - he ran the Palestine Freedom of Movement marathon in 2019 and is running the Pyongyang marathon in North Korea in 2020.


Favourite TED Talks: Hans Rosling - Global Population Growth - Box by Box Terry Moore - How To Tie Your Shoes This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx