About Yeh Pyaar Nahi Toh Kya Hai:
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Sony Entertainment Television brings to you an untouched, breezy yet absorbing world of romance in "Yeh Pyaar Nahi Toh Kya Hai". It's that shade of love which is unspoken but palpable, unexpressed but perceptible of Siddhant Sinha (Namit Khanna) & Anushka Reddy (Palak Jain). Siddhant Sinha is racing ahead at a breakneck speed to achieve fame and success in his career but still finds something missing, what is that? Anushka Reddy, daughter of one of the biggest business tycoons of the country is untouched by the opulence in which she has been brought up, sensitive yet competitive has everything which one could desire but still cannot give up on her emotions that she has for Siddhant, why?


Cast:

Palak Jain as Anushka Reddy
Namit Khanna as male lead
Ankit Raj as Kartik Reddy

Concept and Series Created By: Dilip Jha
Story: Dilip Jha and Salil Sand
Screenplay: Vishal Watwani and Renu Watwani
Dialogues: Mohinder Pratap Singh
DOP: Ravi Kiran and Maulshri
Editor: Sameer Gandhi and Akhilesh Mishra
Stylist Gunjan Arora
Production Designer: Pradeep Banerjee
Post Production Head: Ajay Mishra and Syed Shahnawaz
Background Music: Bittu Merchant
Production Team: Vineet, Chanda, Manoj and Krishna
Project head: Vishal Mehra
Creative Team: Tushar Susheel Thapliyal, Plasma Kar, and Akash Virmani
Creative Director: Uday Rakesh Berry
SET Communications Team: Prashant Saxena and Ashish Mathur
SET Graphics Team: Vijay Badgujar and Shamik Das
SET Marketing Team: Neha Raheja and Swati Sharma
SET Creative Team: Akash Jain and Anupama Mishra
Director: Jai Basantu Singh
Produced By: Dilip Jha and Archita Jha; Nazim and Sahir Hamid
Production House: Bindu and SJ Studios (LLP)