Conquering global markets is impossible without the power of localization. And in her session Sunaina Ajwani from TransPerfect discussed how to effectively identify, land and expand across global markets through addressing every touchpoint of global customers – from workflow optimization, multi-lingual content management, cultural adaptation to ensuring you stay true to your core brand voice whilst keeping in mind unique international customer preferences.

Title - Navigating Global Expansion: How to effectively localize & optimize for international eCommerce success
Speaker - Sunaina Ajwani, Strategic Alliance Manager APAC | TransPerfect
Website - www.meetmagento.sg