Poverty in the US is measured in terms of income, but it is not the only determinant of this condition. A Multidimensional Poverty Index captures poverty more accurately since it not only includes command over market goods, but includes other dimensions of welfare that are needed for the development of human beings. This method suggests that we think about poverty as a consequence of certain overlapping deprivations that the individual is experiencing at the same time. Therefore, when it comes to poverty, how we count, really does count. Fernando Arroyo is the founder, developer, and CEO of a sustainable boutique hotel in the heart of Mexico, and co-owner of a traditional Mexican cuisine restaurant. Economist as his undergraduate academic formation, he developed an interest in social development, poverty, and inequality. As a master's in management he developed an interest in family businesses and hotel management. Actually, as a doctoral student in the Department of Nutrition and Hospitality Management at the University of Mississippi, he is developing a passion to research hospitality design and development in a sustainable way through the use of research, science, and technology. He also works as a Graduate Assistant in the Institute of Child Nutrition, where he learns and practices national public policy in the United States. He hopes for better, just, and developed communities through responsible tourism and good public policies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx