What makes up a Visual Identity? And what makes it different from a Brand Identity? In this video, our guest instructor, James Martin (aka Made By James), is going to discuss the symbiotic relationship between the two, the elements that create a Visual Identity, and why the Visual Identity is directly influenced by the Brand Identity.

Want to learn more about Brand Identity Design? Check out Made By James's course on The Futur: https://thefutur.com/course/brand-identity-design

Check out this episodes free PDF: https://www.dropbox.com/scl/fi/vhvf1xe1og8e1jehfb8ud/episode-3.pdf?rlkey=dksd8pkqann11o532ufqcl3bp&dl=0

In this episode:
00:00 - Intro
00:31 - What Makes Visual Identity Different From Brand Identity
01:16 - What A Visual Identity Consists Of
02:30 - Brand Identity Is Established Internally
02:57 - Visual Identity Is A Part of Brand Identity
03:06 - Visual Identity Is Influenced by Brand Identity

#branding #brandidentity #brandidentitydesign

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media