Want a more innovative company? Hire more women – that’s what Rocío Lorenzo says, explaining what she discovered in her research. Actually there is a proven relation between diversity and the innovation revenue of companies. Listen to find out why we need countable goals and what the critical mass is all about. Rocío Lorenzo is a Partner in BCG's Munich office. For the last ten years, Rocío has worked extensively in telecommunications and media, advising large companies on strategy development, growth programs and customer experience. She is the author of several studies on diversity, like "Innovation through Diversity: The Mix that Matters". Additionally, Rocío leads BCG’s Women's Initiative in Munich. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx