Testing Business Ideas, David Bland
Last year David was approached by Alex Osterwalder to co-author a new book about testing business ideas. They had both observed a gap between sketching out an idea and finding practical ways to rapidly test it. Building off of Business Model Generation, Lean Startup and Value Proposition Design books, they decided to curate a list of experiments for people who are stuck making progress on their idea. They've identified three major themes from design thinking:
1st - desirability, describes whether or not people want the solution.
2nd - viability, speaks to if you can create a sustainable business with the solution
3rd - feasibility, goes into the steps to run the infrastructure.
In this workshop, David will give you a sneak preview of his new book on this subject and his Testing Business Ideas workshop.