In this video, we're excited to share with you the Creator's Blueprint for Building a Brand in the Attention Economy. The attention economy is a fast-paced and ever-changing landscape, and it can be challenging for creators to navigate. But don't worry, we've got you covered. Our blueprint will give you the tools and strategies you need to build a brand that stands out and thrives in this competitive environment.

From creating a strong visual identity to leveraging the power of influencers and social media, we'll cover it all. By the end of this video, you'll have the knowledge and skills you need to build a brand that resonates with your audience and drives business growth. So, don't wait! Watch the video now and start building your brand like a pro.

Alex's free resources mentioned in the video - https://www.alexantolino.com/the-futur
Alex's YouTube Channel - https://www.youtube.com/@alexantolino

Video Summary:

Creator advertisement," or using creators to promote products and brands, as a form of decentralized marketing. They mention the rise of short form video platforms like TikTok and the competition between these platforms for attention. The speaker also mentions the concept of the "career economy" becoming the mainstream economy due to the increasing importance of content creation. Finally, they discuss the potential for a single post to perform well on multiple platforms without any modifications.

Alex advises against hiring influencers or creators with a large following when starting to make content. Instead, they suggest finding a creator with a validated audience in the 10,000 to 50,000 follower range on the platform where the content will be shared. This allows for collaboration and experimentation without putting too much pressure on the creator or the brand. The speaker also suggests offering a contract for a few months and reevaluating after that period. They also mention the importance of volume and the possibility of hiring a creator who knows a little bit about everything and building a team from there.

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
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Host: Chris Do
Producer: Mark Contreras
Editors: Rodrigo Tasca
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic