Value is the core of any business, and it directs all future decisions, innovations, and customers that get targeted. Even if we’ve thought about the big picture, if we can’t explain how an idea makes someone’s life better, then why should anyone pay attention? In this episode of Entrepreneurship, Anna helps us ask the questions: "What value do I deliver?" and "Who are my customers?"

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Sources:
Value Proposition Canvas: https://www.strategyzer.com/canvas/value-proposition-canvas
https://blog.hubspot.com/marketing/write-value-proposition
https://www.wordstream.com/blog/ws/2016/04/27/value-proposition-examples
https://www.huffingtonpost.ca/2012/03/28/picnic-pants_n_1386436.html
https://www.entrepreneur.com/article/297708
https://www.tonyrobbins.com/career-business/what-disruption-really-means/
https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
https://vimeo.com/126563324
https://www.cbsnews.com/news/products-no-one-wants-to-buy/
https://qz.com/1107632/stitch-fix-ipo-the-clothes-box-company-is-going-public/
https://www.usatoday.com/story/money/2018/07/11/50-worst-product-flops-of-all-time/36734837/

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