Tesla has become the most valuable and influential automaker in the world and they've done it without a marketing team.

But as the competition creeps up, should Tesla reconsider their sole reliance on peer to peer marketing to maintain its dominance in the EV space? Eilis takes a closer look.

00:00 Intro
00:08 The $0 marketing strategy
01:05 Automotive advertising
01:26 Tesla drops their PR team
02:25 Anti-marketing marketing
02:52 Peer to peer advertising
03:18 Cult-like company
03:50 Reaching the average buyer
04:20 Social media's echo chambers + advertising
05:33 2020 EV sales
06:10 ID.3, dieselgate and VW's come back
07:30 Should Tesla reconsider?
08:50 Outro

#electriccars #Tesla #TeslaMotors
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