The Washington DC Scrum User Group (DCSUG) welcomed David Bland on Monday July 20th, 2020 to present on "Testing Business Ideas"


Abstract:

David was recently approached by Alex Osterwalder to co-author a new book about testing business ideas. They had both observed a gap between sketching out an idea and finding practical ways to rapidly test it. Building off of Business Model Generation, Lean Startup and Value Proposition Design books, they decided to curate a list of experiments for people who are stuck making progress on their idea. They've identified three major themes from design thinking. The first, desirability, describes whether or not people want the solution. The second, viability, speaks to if you can create a sustainable business with the solution. The third, feasibility, goes into the steps to run the infrastructure. In this talk,
David will give you a rare behind the scenes look at how he tested the book content along the way by using lean principles.

David will cover:
- Why test your ideas
- Advanced business model generation
- Identifying risk with assumptions mapping

- A case study in rapid experimentation


Sponsors:
The event was sponsored by Excella @excella.com and Kaizenko @kaizenko.com