Wake up call for all in the society in the #WorldContinenceweek 2021 towards self care n self help by being aware of not missing out on this important Quality of life disease .For each of you who watches this full length understands the Incontinence comess in so many forms and is treatable n curable in all age groups and disease states. In partnership with your Urologist in your city , its time to be awake to the needs of all around you who suffer from Incontinence .May each ambassador of the subject today take the society's challenge of not leaving this subject still underreported , underdiagnosed,undertreated ,understudied & unnoticed .