Plastic is a design failure. As founder of Parley for the Oceans, Cyrill Gutsch addresses how we must absolutely stop manufacturing new plastic and instead, channel the potential of the tons and tons of waste plastic squandered in our oceans. Cyrill is a designer who is leveraging his skills to promote upcycled plastic products eventually moving consumers to a new economic model. His core pillars are based on collaboration, eco innovation and creativity. A singular belief underpins his work: Purpose is the new luxury. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx