COMBINING DESIGN AND NAPKIN MATH TO GET LEADERSHIP BUY-IN

We’ve seen the power behind Design Sprints. They’ve enabled companies across the world to innovate faster. Yet, getting 8-10 people in a room to spend 5 days and a number of weeks after to create a prototype to test needs trust and buy-in from leadership. It’s a big request to ask for time dedicated to sprint rather than making. You need to see that business math along side the prototype.

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ABOUT RYAN RUMSEY

Ryan been designing professionally for 20+ years. Over the last decade he’s been building and leading design organizations while supporting some of the most category-defining companies in business today. He is the author of Business Thinking for Designers (2020; published by InVision) and CEO of Second Wave Dive.

Previously, he led Experience Strategy at USAA, building and growing a team of thriving strategists and consultants who served our executive line-of-business teams.

Prior to that, he was responsible for building Product and Design organizations at Electronic Arts and Nestlé Institute of Health Sciences. Before building teams, he designed and developed best-in-class software for Apple.

More about Ryan:

https://www.secondwavedive.com/
https://www.linkedin.com/in/ryanrumsey/