Office Hours: Logo System | Adobe Creative Cloud |
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Let's make your logo versatile! Join Office Hours as we discuss how to take your logo and build a logo system that scales and adapts to every situation.
Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Join the Adobe Creative Career Discord Server: https://discord.gg/ubAVbqZE ----- Join us LIVE on Behance: https://www.behance.net/live/adobelive 00:00 Start 05:51 What is a Logo System 08:44 What questions to ask a client when creating a logo system 11:08 Flexibility of logos - DC example 13:11 What to show the client first 14:59 Logo Systems - Logo collections 15:58 Responsive Logos 17:59 Logo System Benefits - benefits designer and the brand 19:44 Andrew’s Logo System and versions 24:03 Nick shows a few of his brand systems 26:43 Revisiting the Titan Banking logo - creating a logo system 30:25 Andrew works on his Beacon logo brand system 33:24 Pro Tip - making sure your logos are readable at small sizes 35:13 Making patterns with logos - brand patterns 38:32 Creating artboards for organization - exporting for screens 46:22 How to create a PNG for print Subscribe to Adobe Creative Cloud: https://www.youtube.com/AdobeCreativeCloud?sub_confirmation=1 Try Adobe Photoshop: https://www.adobe.com/products/photoshop.html Download Adobe Express: https://adobe.ly/3rDM7M8 Learn More: https://www.adobe.com/products/photoshop/explore.html?sdid=H822XMCW&mv=social&mv2=ownsoc-org About Adobe Creative Cloud: Adobe Creative Cloud gives you the world's best creative apps so you can turn your brightest ideas into your greatest work across your desktop and mobile devices. Connect with Adobe Creative Cloud: Twitter: https://twitter.com/creativecloud LinkedIn: https://www.linkedin.com/showcase/adobe-creative-cloud/ Facebook: https://www.facebook.com/adobecreativecloud Instagram: https://www.instagram.com/adobecreativecloud/ #CreativeCloud #Adobe #AdobeCreativeCloud Office Hours: Logo System | Adobe Creative Cloud https://youtu.be/DHoD_3bCOEQ |