Today, it’s less about getting people to follow you to the future, more about getting them to co-create it with you. Harvard Business School’s Linda A. Hill, co-author of “Collective Genius”, spells out the new ABCs for leading innovation.

00:00 When organizations can’t innovate, it’s because they don’t have the right leadership.
01:06 The new ABCs of leadership: Architect, Bridger, and Catalyst
01:28 A: Architect: Build your company’s culture and capabilities for innovation.
02:12 B: Bridger: Forge partnerships outside your organization.
03:11 C: Catalyst: Accelerate co-creation across the entire ecosystem.
04:15 Real-world example: Pfizer turns vendors into partners.
05:18 These roles require new ways of thinking about power.

This video is part of an HBR Big Idea. As HBR turns 100, we look back on our original mission, how we’ve changed, and what the future holds:
https://hbr.org/2022/09/improving-the-practice-of-management-then-and-now

For more from Linda A. Hill, check out, ""Collective Genius: The Art and Practice of Leading Innovation": https://www.amazon.com/Collective-Genius-Practice-Leading-Innovation/dp/1422130029

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