This moment is why Rihanna is a Billionaire, and it's NOT her music.

During her superbowl performance, Rihanna took a moment to touch-up her makeup.

Some thought it was a mistake by the camera crew to not cut away for the touch-up, but the TRUTH is this moment is WHY she even did the super bowl in the first place.

Superbowl performers DON’T get paid. The reason they take the gig is so that they can leverage the attention. And Rihanna is a master.

This moment is a free ad for Rihanna ’s Fenty makeup, broadcast to 208 million people. You can also buy the outfit the dancers wore on her website.

MOST of Rihanna’s wealth comes from her cosmetics company, Fenty beauty. And here’s why this is all so important for Rihanna:

Fenty was considering going public early last year, but the timing for an IPO wasn’t quite right.

Rihanna needed to accelerate her sales heading into a roadshow with investors.

The superbowl is the perfect catalyst to boost sales and ensure a successful IPO.

If Fenty goes public would you invest in Rihanna?