What is strategy? How can a traditional design business adopt strategy into its core offerings? Chris Do shares his trials and tribulations before discovering a strategic framework in Core.

CORE: https://ftris.me/Core

Brand Strategy Fundamentals: https://ftris.me/Brand-Strategy

Chris Do goes into detail about how implementing brand strategy, saved his company.

Chris: Blind was on a steady decline after the collapse of the housing market in 2008. Revenue was slowly evaporating, and we had to make changes quickly. We tried repositioning and adding services like web design and branding, but all of them did not net in the results we were looking for. Then we added brand strategy to our offerings, and it changed the direction of our company forever.

Full video: https://youtu.be/yevZjd-YwUY

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Host: Chris Do
Producers: Mark Contreras / Ricky Lucas
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
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