We've often discussed the importance of getting affordable electric vehicles into the marketplace so that everyday people can go electric.

But as one study has discovered, there's another group of people for whom going electric is likely least on their minds - but most essential in terms of combating anthropogenic climate change: Gasoline SuperUsers.

Today we're going to look at that group, and highlight ways we think it might be possible to help them switch.

00:00 - Introduction
01:41 - The importance of affordable EVs
03:07 - How U.S. priorities are different
04:15 - Where gasoline ‘superusers’ come from
04:42 - The benefits of getting gasoline superusers to change to EVs
05:40 - A multi-pronged solution?
06:14 - Automakers have a part to play
06:50 - Why gas-guzzlers?
07:46 - Electric pickups coming
10:52 - Transition to hybrids already making an impact
12:02 - What’s needed to make the change
14:04 - Sticks and carrots
17:16 - The need for right to repair
18:46 - Thanks, and Goodbye!

Presenter: Nikki Gordon-Bloomfield
Script: Nikki Gordon-Bloomfield, Winter Tashlin, Kate Walton-Elliott
Produced: Transport Evolved
Teeshirt: Transport Evolved
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Please watch: "2023 Kia Niro EV: Why You'll Want To Drive This"
https://www.youtube.com/watch?v=RNHN810lDBI
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