Negotiation strategies in the NBA 🏀 | The Hoop Collective

Brian Windhorst is joined by sports agent Mark Termini to discuss his new book, "Words To Negotiate By," the strategy behind negotiating NBA deals, not being afraid to set a precedent, navigating holdouts with clients, earning bigger deals and more.

0:00 Intro
2:00 Sports are in the business of making the league money, not the clients
8:30 Setting a modern rookie pay scale precedent with Jim Jackson
16:45 Paying attention to cap projections to get LeBron the most money
29:15 Why players need patience to maximize their deals
40:15 Negotiating players to be traded to ideal destinations

#ESPN #NBA

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