This is Arsenal. This is adidas. This is home.

Today marks the day which sees Arsenal and adidas reunited after 25 years. Revealing a fresh new home kit that nods to the iconic adidas shirts of the past with a distinctively modern twist, the debut collection sets the tone for an innovative new partnership.

The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is emblazoned with a central red stripe and black trimming. This design is repeated on both sleeves and the distinctive three stripes run across the shoulder in a bright white.

Today’s kit launches alongside the film, ‘This is home’ which sends a strong message about belonging. The film shows how our players from around the world feel so at home at Arsenal and in London, they’ve become part of the fabric of the club and the community, adopting the accents of north London and real Arsenal fans. Players from our men’s and women’s team feature alongside legends Ian Wright and Tony Adams and actor and Arsenal fan, Idris Elba amongst young people from our community projects and our local Arsenal Football Supporters Club which was formed in 1949.

Managing Director, Vinai Venkatesham, said: “adidas’ core values mirror ours, they’re progressive and innovative and their bold ambitions for the club and the partnership are aligned with our own. We’re excited to have adidas by our side as we continue to develop and push boundaries together both on and off the field, the Arsenal way.”

adidas Football General Manager Nick Craggs added: “Arsenal has always had a unique culture that has seen them at the forefront of innovation, redefining the game, whilst staying true to their core values. We’re excited to be a part of that and, of course, delivering iconic kits that Arsenal fans love.”

The Arsenal home kit will be available via Arsenal.com, adidas.com and in Arsenal and adidas stores exclusively this week.

#arsenal #adidas

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ABOUT ARSENAL FC
Arsenal Football Club were formed in 1886. They have amassed 13 League titles, 13 FA Cups and many other major trophies since then. Their greatest players include: Thierry Henry, Dennis Bergkamp, Tony Adams, Ian Wright, Robert Pires, Liam Brady, Patrick Vieira, Cliff Bastin and Charlie George.