For the background visit - https://onlykutts.com/index.php/2021/06/17/share-the-load-ariel-2/
Despite talk of gender equality, the nasty truth is that there is a skewed distribution burden of domestic work. This was a dirty truth which no one wanted to address. There was a concern. There was a gender expectation mismatch
Credits - BBDO, P&G, Shimit Amin
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SOME INTERESTING BOOKS ON AD STORIES BY AD- MEN in Amazon
a) Pandeymonium by Piyush Pandey
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b) 30 Second Thrillers by Sridhar
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c) A Double Life: My Exciting Years in Theatre and Advertising by Alyque Padamsee
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d) Nawabs, Nudes, Noodles: India through 5 Years of Advertising by Ambi Parameshwaran
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