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In this episode, we dive into the remarkable journey of Jake Paulson of Anchorhead Coffee who opened a coffee shop from his humble garage setup. Before venturing into the coffee business, Jake worked in the music industry—where he discovered that his favorite part of the day was that magic cup of joe. Ditching his career, Jake and his partner decided to start crafting cold brew in the garage. Thus, Anchorhead Coffee was born.

Join us as Jake recounts how he expanded Anchorhead Coffee to 300 retail stores in just two years. He opens up about navigating the complexities of business partnerships, and the critical decisions in choosing suppliers, and the art of marketing a niche product. And he shares the personal sacrifices and strategic moves that helped Anchorhead move into Seattle’s first bottled cold brew and America’s Best Espresso winner.

Discover the strategic insights and personal anecdotes from an entrepreneur who has made significant strides in the coffee industry by offering a combination of innovation and traditional flavors. Whether you’re a budding entrepreneur or a coffee aficionado, Jake’s story is a rich blend of inspiration and practical advice, revealing the essence of building a successful coffee company from the ground up.

Resources
https://anchorheadcoffee.com/
https://www.upflip.com/academy - Start, Build & Grow Your Business
https://www.upflip.com/courses/business - UpFlip Courses - Success Starts Here
https://www.upflip.com/podcast - The UpFlip Podcast - Biz Secrets Uncovered
https://www.upflip.com/blog - The UpFlip Blog - Read, Grow, Thrive
https://www.upflip.com/guest-request-form - Nominate a Guest for An UpFlip Interview
https://www.upflip.com/equipment-list - UpFlip's Premier Equipment List


Timestamps:
00:00 - Start
00:56 - Meeting Jake
02:54 - First location
04:31 - Lessons learned
05:47 - From coffee to bakery
08:06 - Revenue breakdown
09:38 - Startup costs
11:52 - Fan Blitz
13:51 - Myth to debunk
14:49 - Learning the industry
15:41 - Time management
16:44 - Rental costs
18:07 - Suppliers
20:21 - Getting investors early
22:02 - Secret to winning awards
23:56 - Getting into retail
25:58 - Selling vs. Retailing
27:34 - Marketing strategies
28:54 - Employee wages
29:26 - Top sellers
30:20 - Location advice
31:57 - Challenging times
34:21 - Success mindset
35:11 - Advice to viewers
35:58 - Outro

#coffeeshop #coffeebusiness #openingacoffeeshop